Global Marketing Manager

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Global Marketing Manager

July 2021

HemoSonics, LLC is seeking a Global Marketing Manager to play a key role building HemoSonics brands and successfully positioning them in the market. This position collaborates with global counterparts and cross-functional teams to develop and launch new products on a global basis. They will have responsibility for both upstream and downstream marketing functions, which include brand management/strategy/communications, commercial aspects of new product development, pre-launch and commercialization planning, demand generation, digital marketing, portfolio positioning, and market analytics & Intelligence.

As a high-growth stage company, we are seeking a “utility player” who is smart, adaptable, able to multitask and problem-solve. The ideal candidate loves the marketing game, is energized by the big-picture mission and vision we’re striving towards (to improve patient health), and can build strong relationships across the organization to get things done.

Key Attributes of the Successful Candidate:

  • Strong organizational skills and attention to detail
  • Excellent verbal and written communication skills
  • Ability to multitask and thrive in a fast-paced, dynamic environment
  • Collaboration skills, with the desire to actively contribute to team projects
  • Moderate graphic design skills
  • Proficiency with MS Office
  • Knowledge of events/vendor/agency management, product management and project management fundamentals

Key Responsibilities:

  • Collaborate with internal stakeholders and Regional commercial teams to maximize HemoSonics Quantra’s impact across markets better serving patients.
  • Support Regions with operational marketing/business plans.
  • Drive and monitor product portfolio performance and competitiveness.
  • Work with internal stakeholders to prioritize and execute the overall new & modified product portfolio.
  • Execute key pre-launch marketing strategies and tactics for new products / indications.
  • Deliver globally applicable:
    • Market segmentation
    • Target customer segments
    • Competitive audits and SWOTs
    • Positioning and key messages
    • NPD launch packages that can be modified locally as needed by Regional Marketing.
  • Gather primary and secondary market research on global scale. Conduct market opportunity assessments.
  • Utilize marketing product concepts or target product profiles to develop solid business cases.
  • Oversee Marketing Communications function which serves as a ‘shared service’ to Regional Marketing partners on all major projects.
  • Manage review and approval process for external-facing communications [labeling, technical bulletins, field communication].
  • Responsible for developing digital, social media strategy, development of global press releases, and ensuring timely approval of regional press releases. Communicate marketing programs and activities internally and externally, to include internal training, website maintenance, corporate social media accounts, email campaigns (per plan).
  • Develop relationships with key media to secure and grow media coverage both online and offline.
  • Regularly analyze current communications and messages to ensure consistency.
  • Serve as primary support/administrator for CRM system.
  • Serve as primary onsite liaison for promotional events and trade shows.

Knowledge and Skills:

  • Strong organizational skills and attention to detail
  • Excellent verbal and written communication skills
  • Ability to multitask and thrive in a fast-paced, dynamic environment
  • Collaboration skills, with the desire to actively contribute to team projects
  • Moderate graphic design skills
  • Proficiency with MS Office
  • Knowledge of events/vendor/agency management, product management and project management fundamentals

Education and Experience Required:

  • Bachelor’s Degree in Marketing or related discipline and 5-7 years’ Marketing experience; or equivalent combination of education and experience
  • MBA preferred
  • Experience successfully partnering with global colleagues on new product development, early commercial and pre-launch activities
  • Medical device/biotech industry experience required

The position is based in Durham, NC and will be required to travel to trade shows and company meetings globally as needed, up to 50%. Must be able to lift/carry up to 50lbs.

To apply, please email your cover letter, resume and salary requirements to: careers@hemosonics.com.

HemoSonics, LLC is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Why HemoSonics?

HemoSonics is a growing team of scientists, engineers, regulatory and business professionals all focused on transforming the way clinicians manage coagulation dysfunctions by providing comprehensive, timely information on coagulation status at the point of care.

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